| hello_tombranded | THE PORTFOLIO: ROUND 2 | RESUMÉ |
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| hello_tombranded | THE PORTFOLIO: ROUND 2 | RESUMÉ |
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Client: FedEx Originally produced traditionally on press, the FedEx new customer Welcome brochure was printed over the course of several years, updated annually with new copy and imagery. Since 2008 the Welcome brochure has been posted electronically in PDF format on fedex.ca. The electronic version underwent significant updates in 2010. A revised page format, new imagery, extensive copy changes were all part of the update. Importantly, the 20-page PDF became interactive with many hyperlinks joining the body copy of the Welcome PDF directly to the fedex.ca Web site. This function allows new FedEx users to gain a brief introduction to FedEx services in the Welcome PDF, but also to click to much more extensive information about FedEx tracking services and solutions and online shipping tools right on their Web site. Both print and electronic versions of the FedEx Welcome brochure comply with FedEx brand standards. From grid use and font treatment to voice compliance, both documents reflect the high standards set by FedEx for projecting their brand in the marketplace. To download and view the electronic version of the FedEx Welcome PDF, go to fedex.ca click on New Customer Resources under Welcome Centre, then click on Download our Welcome Brochure. To view samples of the original print version of the FedEx Welcome brochure, go to tombranded.com/round2/FedEx_Welcome (need to confirm URL). Project participation:
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