Client: Clear Closet
Project: identity
Employer: freelance

The Clear Closet philosophy is simple — the contents in your closet are beautiful. But, like so many cluttered spaces, people can't see the beauty for all the misplaced stuff! The Clear Closet logo should be beautiful.

A lotus flower was my inspiration for this identity; it evokes the senses of balance, calm and serenity. Who wouldn't want that in their closet?! The open petals of the flower generate a strong organic shape, supported by a bright colour palette and clean typographic treatment.

Four options were presented for consideration. Each one varied in typographic treatment, colour palette and shape.

Need help organizing your space? Visit Clear Closet at clearcloset.ca

Project participation:
• Design
• Ongoing online contact with client
• Production

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