Client: Clear Closet
Project: identity
Employer: freelance

The Clear Closet philosophy is simple — the contents in your closet are beautiful. But, like so many cluttered spaces, people can't see the beauty for all the misplaced stuff! The Clear Closet logo should be beautiful.

A lotus flower was my inspiration for this identity; it evokes the senses of balance, calm and serenity. Who wouldn't want that in their closet?! The open petals of the flower generate a strong organic shape, supported by a bright colour palette and clean typographic treatment.

Four options were presented for consideration. Each one varied in typographic treatment, colour palette and shape.

Project participation:
• Design
• Ongoing online contact with client
• Production

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