Client: Walt Disney World
Project: travel industry magazine insert
Disney's most valuable asset is its name; recognized by millions of people around the world. From Disney•Pixar movies, to Disney's Magic Kingdom theme park, to Disney Cruise Line, storytelling is at the heart of the Disney experience. Fantasy and dreams come true every day in the magical Disney experience. And dreams are but stories. On such strength, Disney retains customer loyalty for life by remaining true to the brand.
From Disney’s Magic Your Way flexible ticketing options, to Disney’s FASTPASS service which enables guests to bypass queues, to the Park Hopper option, Disney considers the budget-conscious family to the high-value holidayer. Sure, the grown-ups are important, but Disney knows its true, primary audience: children.
This eight-page feature highlights the 2012 Walt Disney World Resort in Florida inserted into Disney’s travel partners’ product brochures. The insert highlights their theme parks, water parks, hotels and entertainment districts.
Disney’s current style guide incorporates semi-transparent wave elements that effectively act as frames for brilliant colour photography and as subtle background elements. Photography captures the essence of dreams brought to life. The same elements are extended to collateral like trade show banners and newspaper ads. And what would Disney be without a little pixie dust sprinkled on the page?
Walt Disney was a visionary. Today, this iconic brand remains to true his insight of bringing magical stories to life.
• Study Disney style guide
• Concept and design
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