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Client: Peter Leeds Personal branding is based on the principle that success comes from self-packaging. Tom Peters’ Fast Company article ‘The Brand Called You’ broke new ground introducing this concept. Carried on the strength of the Peter Leeds personal brand, this educational two-CD package is targeted to new stock market investors. The Peter Leeds investment program offers a simple straightforward strategy delivered in a casual and informal presentation, underscored by Peter’s approachable nature. These qualities are reinforced in the imagery. The full package includes learning CDs, a brief guide, an online password authorization card and an invitation to further learning opportunities. Project participation: |
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