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Client: Horizon Holidays As a provider of higher end, small-group holidays to the 50+ segment of the travel market, Horizon regularly produced product brochures, member newsletters and direct mail. Horizon continuously promoted travel products ranging from land- and sea-based tours to learning holidays at U.K. universities, like Oxford. When their stationery was refreshed, a bright red maple leaf was added to their re-drawn logo and an antique world map that evoked a sense of history and adventure became an ongoing visual element that crossed most printed material. Project participation: |
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